C.E.O. 15% Vitamin C Brightening Serum
C.E.O. Serum 15ml pack shot
C.E.O. Vitamin C Serum 50ml pack shot with - #1 Brightening Specialist in the U.S.*
C.E.O. 15% Vitamin C Brightening Serum
C.E.O. 15% Vitamin C Brightening Serum
C.E.O. 15% Vitamin C Brightening Serum

C.E.O. 15% Vitamin C Brightening Serum

$205.00
C.E.O. 15% Vitamin C Brightening Serum
C.E.O. Serum 15ml pack shot
C.E.O. Vitamin C Serum 50ml pack shot with - #1 Brightening Specialist in the U.S.*
C.E.O. 15% Vitamin C Brightening Serum
C.E.O. 15% Vitamin C Brightening Serum
C.E.O. 15% Vitamin C Brightening Serum

C.E.O. 15% Vitamin C Brightening Serum

$205.00

CEO 15% Vitamin C Brightening Serum, is targeted to quickly fight the look of dullness, dark spots, and discolorations at the source, while diminishing the signs of premature aging. Skin looks firmer and plumper, as youthful skin bounce and even-tone are restored.

CEO 15% Vitamin C Brightening Serum, uses a sophisticated, ultra-powerful form of Vitamin C called THD Ascorbate. Both highly stable and oil-soluble, THD Ascorbate rapidly absorbs into the skin for visible anti-aging benefits, including visual improvement in loss of firmness, the appearance of lines and wrinkles, and dark spots and dullness.

This hydrating antioxidant formula instantly illuminates the complexion with bright radiance, while phytosterols help to reduce the signs of skin sensitivity. Saccharide Isomerate extract diminishes the appearance of pores and reinforces the skin’s moisture barrier for a skin-smoothing glow. Rapidly brighten the appearance of the skin and boost vital skin bounce, in a flash!

Sulfate-Free, Paraben-Free, Gluten-Free, Phthalate-Free, Fragrance-Free, Vegetarian.

*Circana, LLC, US Prestige Beauty Total Department/Specialty, Skincare Face Serum, Unit Sales, Jan – Dec 2024
Title

Brightens + Firms

COLLAGEN SUPPORT

BRIGHTENS the look of DARK SPOTS + DISCOLORATIONS

ANTIOXIDANT GLOW

COLLAGEN SUPPORT

BRIGHTENS the look of DARK SPOTS + DISCOLORATIONS

ANTIOXIDANT GLOW

Title

Does this work for sensitive skin?

Yes! CEO Serum is formulated with Tetrahexyldecyl Ascorbate, a gentle, non-acidic form of Vitamin C that delivers brightening and antioxidant benefits without irritation. To further support sensitive skin, the formula includes phytosterols (plant-based forms of cholesterol) that help support the skin’s natural barrier and soothe visible signs of redness. The result is a glow-boosting serum that feels nourishing, not sensitizing, even on delicate or easily irritated skin.  

 

Our tetrahexyldecyl ascorbate is pharmaceutical-grade, sourced from Japan - meaning it meets advanced requirements for purity, making it gentler for your skin than cosmetic-grade alternatives. 

What if I have dry skin? Oily skin? 

Yes, CEO Serum is designed to work beautifully for both dry and oily skin.

 

For dry and dehydrated skin, our next-gen humectant pulls in hydration (for up to 30 hours), to provide softness and comfort to skin that feels tight, dull, or depleted. Phytosterols work to support the skin barrier, helping moisture to stay in the skin. 

 

For oily or combination skin, plant-based phytosterols not only work on the skin barrier but also help to balance excess oil, while tetrahexyldecyl ascorbate (Vitamin C) helps to visibly brighten the look of discolorations. For oilier skin types, you may not need a moisturizer afterwards. 

 

Whether you're dry, oily, or somewhere in between, CEO Serum brings glow, comfort, and visible radiance - without disrupting your skin’s balance.

Formula Breakdown

Vitamin C

Tetrahexyldecyl Ascorbate (sourced from Japan)

 

Vegan Skin Soothers 

Glycine Soja (Soybean) Sterols (sourced from Germany)

Saccharide Isomerate (sourced from France)

 

Skin Moisturizers

Jojoba Esters (sourced from France)

Squalane (sourced from USA)

  

Humectants

Acetamidoethoxyethanol (Elfamoist)

Glycerin (sourced from USA)

 

Chelating Agent

Sodium Phytate (sourced from Germany)

 

pH Adjustment 

Glycolic Acid  

 

Skin Conditioning / Barrier Support

PPG-12/SMDI Copolymer (sourced from Japan)

Tocopherol (sourced from USA)

 

Emulsifiers / Solubilizers

Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer (from vegetable squalane)

Cetearyl Alcohol (sourced from France)

Sorbitan Isostearate

Polyglyceryl-6 Distearate (sourced from France)

Polyglyceryl-3 Beeswax (sourced from France)

PEG-8 Beeswax (sourced from France)

Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer

Polysorbate 60

 

Preservatives

Phenoxyethanol (sourced from USA)

Caprylyl Glycol (sourced from USA)

Chlorphenesin (sourced from USA)

 

Botanical Support

Citrus Aurantium Dulcis (Sweet Orange, sourced from Italy)

Citrus Tangerina (Tangerine) 

Clean Ingredient Spotlight

Clinical Results

In a clinical study of 30 participants:

 

Brightness

1 week: skin looks visibly brighter

4 weeks: 96.7% of subjects showed improvement in brightness of skin tone and discolorations (results taken by expert grader)

 

Firmness

1 weeks: skin looks firmer

4 weeks, statistically significant improvement in skin firmness (results taken by cutometer at cheek and crow’s feet)

Pregnancy-safe

Yes! During pregnancy, skin is more prone to melasma (hormonal hyperpigmentation), dullness, and stress due to hormonal fluctuations and increased skin sensitivity. Vitamin C is one of the most well-tolerated, research-backed ingredients for supporting these skin concerns, and is regarded as a safe choice during pregnancy. We always recommend discussing any skincare changes or concerns with your doctor if pregnant. 

Formula Breakdown

Exfoliating / Retexurizing / Revitalizing

Food-grade, biobased, vegan Lactic Acid (sourced from France)

 

Botanical Skin Soothers – Fermented in USA

Opuntia Tuna Fruit Extract (Prickly Pear Fruit)

Cypripedium Pubescens Extract (Lady's Slipper Orchid)

Opuntia Vulgaris Leaf Extract (Prickly Pear “Leaf” or Pad)

Agave Tequilana Leaf Extract (Blue Agave)

Arnica Montana Flower Extract (Arnica)

Aloe Barbadensis Leaf Extract (Aloe)

Saccharomyces Cerevisiae Extract (Yeast from Fermentation)

 

Skin Brighteners

Stearyl Glycyrrhetinate (Licorice)

Glycyrrhiza Glabra (Licorice) Root Extract (sourced from Japan)

 

Skin Moisturizers

Caprylic/Capric Triglyceride

Squalane

  

Humectants

Propanediol (corn-derived, biobased humectant)

Butylene Glycol (sourced from Japan)

 

Chelating Agent

Sodium Phytate (sourced from Germany)

 

pH Adjustment / Neutralizer

Potassium Hydroxide (cleaner alternative to DEA, TEA)

  

Thickener

Xanthan Gum 

 

Skin Conditioning / Barrier Support

PPG-12/SMDI Copolymer (sourced from Japan)

Dimethicone (ultra high purity, sourced from USA)

Phenyl Trimethicone (ultra high purity, sourced from USA)

Disiloxane (ultra high purity, sourced from USA)

 

Emusifiers 

Glyceryl Stearate (sourced from USA)

Ceteareth-20 (sourced from USA)

Cetearyl Alcohol (sourced from USA)

Stearic Acid (vegan, sourced from USA)

PEG-100 Stearate (derived from plant-based stearic acid and tested extensively for purity (specifically 1,4-dioxane impurities))

 

Preservatives

Leuconostoc/Radish Root Ferment Filtrate (sourced from USA)

Phenoxyethanol (sourced from USA)

Caprylyl Glycol (sourced from USA)

Chlorphenesin (sourced from USA)

 

Botanical Support

Cymbopogon Schoenanthus Oil (Lemongrass)

Does this work for sensitive skin?

Yes! We use highly-purified, food grade lactic acid derived from corn fermentation. This creates a higher quality lactic acid that is perfect for sensitive skin barriers. Prickly pear, aloe, and arnica work to calm the look of the skin, supporting overall skin wellness. 

What if I have dry skin? Oily skin? 

Yes, Good Genes is great for both dry and oily skin.
It’s a lactic acid treatment that gently exfoliates the surface of the skin while also hydrating and brightening, making it incredibly versatile.

 

For dry or dull skin: It removes flaky buildup and dry dead skin cells while delivering hydration, glow, and brightness, so skin looks plumper, smoother, and more radiant.

 

For oily or breakout-prone skin: It helps clear out congestion and debris, smooth rough texture, and visibly reduce the look of discolorations. without stripping the skin.

 

Good Genes is formulated to be non-drying, non-stripping, and barrier-supportive, which makes it a favorite across skin types and all ages - even sensitive skin.

Clean Ingredient Spotlight
Replace this text with your content

Clinical Tests

Clinically proven to immediately and significantly plump the look of fine lines and boost radiance in just 3 minutes.
Size
$205.00
Quantity
Title
Title

Before + Afters 

Before + Afters 

28 Days: Improvement in look of discolorations and brightness

After using Good Genes Before Using Good Genes
Before
After

8 weeks: Improvement in look of discolorations and brightness

Before
After

Before + Afters 

8 weeks: Improvement in look of lines/wrinkles and brightness

After using Good Genes Before Using Good Genes
Before
After

8 weeks: Improvement in look of lines/wrinkles and firmness

Before
After
Title
C.E.O. 15% Vitamin C Brightening Serum
C.E.O. Serum 15ml pack shot
C.E.O. Vitamin C Serum 50ml pack shot with - #1 Brightening Specialist in the U.S.*
C.E.O. 15% Vitamin C Brightening Serum
C.E.O. 15% Vitamin C Brightening Serum
C.E.O. 15% Vitamin C Brightening Serum

C.E.O. 15% Vitamin C Brightening Serum

$205.00

CEO 15% Vitamin C Brightening Serum, is targeted to quickly fight the look of dullness, dark spots, and discolorations at the source, while diminishing the signs of premature aging. Skin looks firmer and plumper, as youthful skin bounce and even-tone are restored.

CEO 15% Vitamin C Brightening Serum, uses a sophisticated, ultra-powerful form of Vitamin C called THD Ascorbate. Both highly stable and oil-soluble, THD Ascorbate rapidly absorbs into the skin for visible anti-aging benefits, including visual improvement in loss of firmness, the appearance of lines and wrinkles, and dark spots and dullness.

This hydrating antioxidant formula instantly illuminates the complexion with bright radiance, while phytosterols help to reduce the signs of skin sensitivity. Saccharide Isomerate extract diminishes the appearance of pores and reinforces the skin’s moisture barrier for a skin-smoothing glow. Rapidly brighten the appearance of the skin and boost vital skin bounce, in a flash!

Sulfate-Free, Paraben-Free, Gluten-Free, Phthalate-Free, Fragrance-Free, Vegetarian.

*Circana, LLC, US Prestige Beauty Total Department/Specialty, Skincare Face Serum, Unit Sales, Jan – Dec 2024
Title
Title

Does this work for sensitive skin?

Yes! CEO Serum is formulated with Tetrahexyldecyl Ascorbate, a gentle, non-acidic form of Vitamin C that delivers brightening and antioxidant benefits without irritation. To further support sensitive skin, the formula includes phytosterols (plant-based forms of cholesterol) that help support the skin’s natural barrier and soothe visible signs of redness. The result is a glow-boosting serum that feels nourishing, not sensitizing, even on delicate or easily irritated skin.  

 

Our tetrahexyldecyl ascorbate is pharmaceutical-grade, sourced from Japan - meaning it meets advanced requirements for purity, making it gentler for your skin than cosmetic-grade alternatives. 

What if I have dry skin? Oily skin?

Yes, CEO Serum is designed to work beautifully for both dry and oily skin.

 

For dry and dehydrated skin, our next-gen humectant pulls in hydration (for up to 30 hours), to provide softness and comfort to skin that feels tight, dull, or depleted. Phytosterols work to support the skin barrier, helping moisture to stay in the skin. 

 

For oily or combination skin, plant-based phytosterols not only work on the skin barrier but also help to balance excess oil, while tetrahexyldecyl ascorbate (Vitamin C) helps to visibly brighten the look of discolorations. For oilier skin types, you may not need a moisturizer afterwards. 

 

Whether you're dry, oily, or somewhere in between, CEO Serum brings glow, comfort, and visible radiance - without disrupting your skin’s balance.

Formula Breakdown

Vitamin C

Tetrahexyldecyl Ascorbate (sourced from Japan)

 

Vegan Skin Soothers 

Glycine Soja (Soybean) Sterols (sourced from Germany)

Saccharide Isomerate (sourced from France)

 

Skin Moisturizers

Jojoba Esters (sourced from France)

Squalane (sourced from USA)

  

Humectants

Acetamidoethoxyethanol (Elfamoist)

Glycerin (sourced from USA)

 

Chelating Agent

Sodium Phytate (sourced from Germany)

 

pH Adjustment 

Glycolic Acid  

 

Skin Conditioning / Barrier Support

PPG-12/SMDI Copolymer (sourced from Japan)

Tocopherol (sourced from USA)

 

Emulsifiers / Solubilizers

Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer (from vegetable squalane)

Cetearyl Alcohol (sourced from France)

Sorbitan Isostearate

Polyglyceryl-6 Distearate (sourced from France)

Polyglyceryl-3 Beeswax (sourced from France)

PEG-8 Beeswax (sourced from France)

Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer

Polysorbate 60

 

Preservatives

Phenoxyethanol (sourced from USA)

Caprylyl Glycol (sourced from USA)

Chlorphenesin (sourced from USA)

 

Botanical Support

Citrus Aurantium Dulcis (Sweet Orange, sourced from Italy)

Citrus Tangerina (Tangerine) 

Clean Ingredient Spotlight

Clinical Results

In a clinical study of 30 participants:

 

Brightness

1 week: skin looks visibly brighter

4 weeks: 96.7% of subjects showed improvement in brightness of skin tone and discolorations (results taken by expert grader)

 

Firmness

1 weeks: skin looks firmer

4 weeks, statistically significant improvement in skin firmness (results taken by cutometer at cheek and crow’s feet)

Pregnancy-Safe

Yes! During pregnancy, skin is more prone to melasma (hormonal hyperpigmentation), dullness, and stress due to hormonal fluctuations and increased skin sensitivity. Vitamin C is one of the most well-tolerated, research-backed ingredients for supporting these skin concerns, and is regarded as a safe choice during pregnancy. We always recommend discussing any skincare changes or concerns with your doctor if pregnant. 
Title

Brightens + Firms

COLLAGEN SUPPORT

BRIGHTENS the look of DARK SPOTS + DISCOLORATIONS

ANTIOXIDANT GLOW

Title
Size
Quantity
$205.00

Clean, Fragrance-Free, Sustainable, Cruelty-Free

Title
Title
Title

Before + Afters

8 weeks: Improvement in look of discolorations and brightness

before and after CEO serum before and after CEO serum
Before
After

28 Days: Improvement in look of discolorations and brightness

before and after CEO serum before and after CEO serum
Before
After

8 weeks: Improvement in look of lines/wrinkles and brightness

before and after CEO serum before and after CEO serum
Before
After

Complete Your Routine

The information provided on this page is for educational purposes only and is not intended to replace professional medical advice, diagnosis, or treatment. Always consult your physician or qualified healthcare provider with any questions you may have regarding a medical condition or the use of skincare products, particularly during pregnancy or breastfeeding.