Lactic acid is most often used in the PM routine, after cleansing and before oils or moisturizer. Treatments like Good Genes are designed to be left on as an overnight serum-no rinse required. On nights you’re not using a retinoid (like Luna or A+), this is an ideal active step.
For those who prefer a more immediate glow, lactic acid can also be used in the morning to help skin look smoother and more radiant throughout the day. When using in the AM, always follow with sunscreen, as exfoliating acids can increase sun sensitivity.
Avoid layering lactic acid with other low-pH actives in the same routine (like applying both Vitamin C and Lactic acid at once), unless your skin is well-acclimated.
Instead, separate your actives, use vitamin C in the morning, and alternate lactic acid and retinoids in your evening routine, for a balanced, non-irritating approach.